Online retailer eBay has launched a spoof campaign that mocks the claims made in a press campaign by David Jones.
The eBay attack-ad highlights the conditions DJs attaches to the promises it makes in its price-matching policy, which eBay says does not extend to online retailers, liquidation sales or clearance stock. The ad headline reads, “Our promise: always staying one step ahead of the Joneses.”
The David Jones press campaign ran in the Sydney Morning Herald last week.
“We think Australian shoppers are smarter than that and if you offer a promise it needs to be real and not qualified – we don’t think that consumers need to be the ones to do all the heavy lifting when it comes to getting a good deal,” said Sandy Culkoff, eBay Australia and New Zealand’s head of communications.
The campaign was created by Leo Burnett Sydney with media by PHD.