eBay ad spoofs the price-matching promises of David Jones

Online retailer eBay has launched a spoof campaign that mocks the claims made in a press campaign by David Jones.

The eBay attack-ad highlights the conditions DJs attaches to the promises it makes in its price-matching policy, which eBay says does not extend to online retailers, liquidation sales or clearance stock. The ad headline reads, “Our promise: always staying one step ahead of the Joneses.”

The David Jones press campaign ran in the Sydney Morning Herald last week.

David Jones price-matching policy ad

“We think Australian shoppers are smarter than that and if you offer a promise it needs to be real and not qualified – we don’t think that consumers need to be the ones to do all the heavy lifting when it comes to getting a good deal,” said Sandy Culkoff, eBay Australia and New Zealand’s head of communications.

The campaign was created by Leo Burnett Sydney with media by PHD.



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