eBay gets back to roots in new spot via Special and FutureBrand Australia

August 24, 2023 10:49

eBay has launched a new brand campaign, using the reinvention of an iconic song to return to the brand’s heritage of connecting with passionate buyers.

Created via Special and FutureBrand Australia, the spot celebrates the rich, textured and eclectic universe of eBay, as well as the people and ‘things’ that bring them joy and connection.

The campaign is Special’s first work for the brand, since being appointed the creative agency of record earlier this year.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.