Ecommerce Equation and Glow Capital Partners enter partnership

Growth marketing business Ecommerce Equation has today announced it will enter a strategic partnership with Glow Capital Partners to drive further support and enhance offerings for its members.

The announcement:

Today Ecommerce Equation, the growth marketing business behind brands such as LSKD, TileCloud and Who Is Elijah, has announced it will enter into a strategic partnership with Glow Capital Partners. Founder Jay Wright will retain 59.9% and continue driving the business as CEO, with Kate Morris joining the Ecommerce Equation board as Chair, alongside Justin Ryan and Annie Chen.

Founded in 2020, Ecommerce Equation is a community-enabled education and training platform that helps businesses scale profitably online by learning how to use digital marketing to grow their brand and understanding the operational frameworks of an ecommerce business​​. The community has grown to over 2,000 members whose turnover is collectively approaching $1 billion.

Ecommerce Equation founder and CEO Jay Wright said: “This is an epic partnership for the Ecommerce Equation community and I’m thrilled our members will benefit from the experience of the best consumer brand brain in the country, Kate Morris. With the support of Glow, we will continue to expand the breadth of our offering for our community and further enhance their experience.

This business is all about our members’ growth and learning. Through live training, coaching, curated content and community support, we have been able to empower our members to take marketing inhouse and scale to reach their true growth potential. Our members join because they need help with their marketing strategies but they stay because of the value they get through building relationships with the experts and each other. So today I am really excited to share with our members that Kate Morris, Justin Ryan and the whole Glow Capital Partners team are now part of our community.”

Glow Capital Partners Founder, Kate Morris said: “We’ve had many conversations with fast growing consumer and industrial brands and were intrigued to discover that many of the impressive ones are members of Ecommerce Equation. So we had to meet with Jay and have a conversation about partnering.

Ecommerce Equation is teaching small and medium Australian businesses how to improve their business performance and scale globally. There are so many exciting success stories – Louisa the founder of KOOSHY KIDS went from a 2 person operation in her garage to having a warehouse and a team of 6 since working with Ecommerce Equation and Monica the founder of Plie Australia grew from $30,000 to $300,000 sales in three months. Traditionally there hasn’t been a lot of support in the ecosystem for early-stage brands, and more than half of their members are women, so I’m thrilled to be joining the board.”

Glow Capital Partners Managing Partner, Justin Ryan said: “Ecommerce Equation has been at the forefront of redefining how businesses manage their digital marketing, successfully empowering brands to develop their in-house capabilities and resulting in some remarkable ecommerce growth stories. The pursuit of scalable growth for small and medium businesses goes beyond digital strategies alone, with founders also keen to learn operational strategies for sustainable expansion, Ecommerce Equation and its community play a vital role in providing the necessary guidance and education in these areas.

We are very excited to be backing a strong founder like Jay. He comes with six years of hands-on experience managing his own digital marketing agency and working with brands such as Culture Kings, Camilla and Tigerlily. He has also founded and scaled multiple ecommerce businesses. Jay has been able to leverage his agency and founder experience, coupled with a background in finance to build EE, with the vision of implementing data-driven strategies that can be applied to businesses looking for support to build digital capabilities internally. He is well-known and respected as a thought leader in the ecommerce community in Australia and is exactly the kind of founder we look to partner with at Glow.”

Glow Capital Partners Associate Director, Annie Chen said: “With the global ecommerce sector anticipated to grow to $2.7 trillion by 2026, the Glow team is thrilled to be working with the Ecommerce Equation team to help ecommerce-enabled brands scale. We have been impressed by the incredible impact Ecommerce Equation has had on the members in their community, including emerging Australian brands like Kivari, SnapWireless and Enduroshield. At Glow, we are passionate about helping Australian businesses unlock their full potential and are excited to partner with a business that is focused on fostering and supporting a community of business leaders through their growth journey.”

Glow typically writes equity cheques of between $10 million and $50 million for companies with an enterprise value in the range of $20 million to $100 million. This marks Glow Capital’s second investment, following their initial investment in Cargo Crew last September. The fund’s final close is scheduled for 30 March, 2024.

Source: Ecommerce Equation

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topics Annie Chen Ecommerce Equation Glow Capital Partners Jay Wright Justin Ryan Kate Morris

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