Economic uncertainty and ‘fallback’ watching buoys FAST channel growth in Australia

The free ad-supported streaming television (FAST) market in Australia is set to grow further amid economic uncertainty and changing viewer behaviour, which should present an opportunity for advertisers moving forward, according to Variety Intelligence Platform analyst Gavin Bridge.

Bridge, who was in Sydney for last week’s The Future of TV Advertising Sydney event, said the FAST market in Australia is growing off the back of declines in streaming subscriptions, due to economic pressures and the need states of viewers.

Variety Intelligence Platform senior media analyst Gavin Bridge