Eddie McGuire’s Melbourne radio audience falls in its first ratings period

Austereo’s expensive investment in Eddie McGuire for Triple M’s Melbourne breakfast show has been met with early disappointment, with ratings for the timeslot falling.  

The latest radio survey, released this morning, suggests that the audience share for the show fell slightly from 3.7% to 3.6%.

However, too many conclusions cannot yet be drawn from the numbers. The ratings period covers August 2 to September 5 and September 20 to October 24, while McGuire only took the hot seat on September 7. The ratings announcement of December 15 will be the key one to assess the performance of McGuire’s show.

Meanwhile, there’s better news for Austereo in Sydney, with a recovery in ratings from the Kyle & Jackie O timeslot, back up from 9.8% to 11%. However, the same issue applies with some of that period covering Sandilands’ suspension for his Magda Szubanski concentration camp comments.

Menawhile, there are few shifts in relative position.

In Sydney, 2GB retains the biggest share, with morning host Alan Jones still dominating the breakfast slot, despite his health issues. His audience share rose from 16.5% to 16.6%.

In Melbourne Fairfax’s 3AW continues to dominate AM and Austereo’s Fox FM still leads the FM commercial stations.

In Brisbane, DMG’s Nova 106.9 is still on top.

And in Adelaide, DMG’s 5AA, on AM, still has the largest audience share ,while Austereo’s SAFM leads in FM.

In Perth Austereo’s Mix 94.5 dominates.


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