Edelman appointed as PR agency for Kmart Tyre and Auto
Edelman has been appointed as the public relations agency for Kmart Tyre and Auto Service in a three-way competitive pitch.
The agency will be responsible for a campaign incorporating consumer marketing, reputation management and digital engagement. The activity is part of a $25 million brand investment for the retail giant’s auto brand which includes store refurbishments, PR, advertising and online promotions.
Edelman Sydney GM Alexandra Kelly said: “We’re proud to be adding Kmart Tyre and Auto Service to our portfolio. It provides us with an opportunity to demonstrate our integrated approach to deliver creative and innovative solutions to drive real business impact.”
