Edelman appoints Melbourne account director for digital PR services

PR agency Edelman has appointed Alex Lefley as a Melbourne account director to assist in the expansion of its digital PR services.

Lefley joins from UK digital PR agency Shiny Red where he was responsible for the creation and implementation of campaigns for Pfizer and Cobra Beer and social media campaigns for Coors Light, Grolsch, Cadbury and American Express.   

Matthew Gain, head of digital at Edelman Australia, said the hire is a response to increasing demand from clients for specialised digital strategy.

“Whilst digital is a core capability of all our staff, Alex’s heritage and experience allows us to immediately elevate our digital and social media offering in Melbourne,” he said.

Meanwhile, the Melbourne arm of the PR company is also on the hunt for specialists for its corporate and consumer marketing teams.


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