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Edelman Australia begins working with Weber BBQ

Edelman Australia has won the public relations account for Weber BBQ Australia.

The agency has been tasked with developing a national brand partnership strategy that will drive earned engagement and in-store traffic.

Weber BBQ has engaged Edelman as an agency partner

Edelman will be working with Weber’s marketing team to expand its market share and it will also be developing a communications strategy to share the brand’s story.

The agency’s remit will include the Weber BBQ brand, stores, products and accessories.

Daniel Pike, Weber BBQ’s national marketing manager for Australia and New Zealand, said: “We are working with Edelman to develop and implement partnerships strategies that have meaning and work for both parties and are not just for the sake of it.”

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