Edelman expands media buying capabilities with appointment of Diarmid Farquhar as head of paid media

Independent public relations agency Edelman has recruited a head of paid media, Diarmid Farquhar.

The newly-created role will deepen the agency’s paid search and social capabilities and broaden its media planning and buying offering.

Farquhar will report into Ben Naparstek, director of digital and content at Edelman

Farquhar was previously a freelance digital marketing and advertising consultant for over four years.

His last permanent full time role was as the marketing manager of Open Colleges for two years.

Ben Naparstek, director of digital and content at Edelman, said in a statement: “Diarmid’s appointment reaffirms Edelman’s commitment to meeting the increasing demand from its clients for all-service, integrated communications campaigns – taking an earned at the core idea through the full marketing spectrum.

“His expertise in search engine marketing, digital media planning and platform partnerships will further amplify the exceptional digital work of the Australian office’s team of videographers, designers, UX experts, social curators, programmers and producers.”

The agency has also appointed Joanna Poulton as regional media operations director, APACMEA.

Poulton will be based out of Singapore and report into Edelman’s executive vice president APACMEA, Martin Shaw.

Shaw said: “Our strategy is simply to provide our clients with unique communications marketing solutions, which gives them a real advantage over their competitors.

“As we continue to meet the demands of an ever-evolving market, Joanna and Diarmid’s expertise are the vital senior pieces of the puzzle, putting us in a strong position to deliver a full mix of digital solutions across paid, owned and earned channels.”


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