Edelman launches global campaigning methodology Edelman Edge

Edelman has launched global campaigning methodology Edelman Edge designed to provide a comprehensive, objective analysis of the communications environment anywhere in the world.

It aims to provide a “science-based framework” which is used to adapt multi-market campaigns to local market conditions.

Stephanie Lvovich, global chair of public affairs at Edelman, said: “Public affairs and issue campaigning are in the middle of an important revolution, and at Edelman we are seeking to lead innovation in global issue campaigning.  As a discipline, public affairs was built on local expertise and knowledge, and these continue to be important factors in success today.