Edelman, True North and Paralympian Ellie Cole complete the Mumbrella Sports Marketing Summit lineup

June 12, 2019 9:34

Edelman’s associate director for analytics and psychometric analysis, Anjuli Bedi, will speak at the Mumbrella Sports Marketing Summit in Sydney, diving into the art of building brand fandom and maximising sponsorship dollars.

Edelman’s Bedi will explore brand fandom and how to build it

Through a psychometric approach, brands can use data to better understand consumer motivations, external triggers and behaviours – allowing them to tailor their content, messaging and channel strategy to create fan engagement campaigns which are more relevant.

Bedi will discuss how predictive analytics can enable brands to build fandom and create value through deep data-led insights into fans’ motivations for engagement and triggers.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.