Edelman wins Samsung from Weber Shandwick
Weber Shandwick has lost the Samsung PR account to rival agency Edelman following a review.
The announcement:
SYDNEY, Australia – November 08, 2010 – Following continued local business growth, Samsung Electronics Australia has conducted a review of its communications requirements moving into 2011 and has appointed Edelman Australia as its new lead public relations agency. The firm will take over from current agency, Weber Shandwick, from December 2010 and will handle PR for the company’s entire consumer electronics business across AV, Digital Imaging, Telecommunications, IT, Home Appliances and Corporate.
As one of Samsung Electronics’ global PR agencies, the engagement of Edelman aims to closer align local, regional and global communications to ensure consistent message delivery and more effective implementation of international PR strategies. Edelman Australia CEO, Michelle Hutton, will be heading up the new team, working closely with her international colleagues to deliver creative and impactful local PR activities.
It will be interesting to see how this pans out. To my knowledge, Edelman AU lost the Samsung account in 2008 (I think). For what reasons I don’t know, but it’s interesting to see them returning to Edelman.
Epic win Edelman! Congratulations! 😀
My partner worked at Samsung’s ad agency when Edelman “lost” the account. They didn’t lose it they resigned it and it then went to Weber who then got double the previous pr budget. Good luck this time Edelman – then again anybody would be happy with a $40k plus a month client 🙂 Michelle Hutton really is taking Edelman up a few notches.
It’s always disappointing to lose a great partnership as a consequence of a network alignment, particularly on the back of such a successful year.
But we wish Samsung every success in the future. They have an exciting journey ahead.
Many thanks Sarah and Chris. We’re very excited about our appointment.
Well done to the team at Edelman, it’s really pleasing to see the new management making a mark.