Edge builds out its media offering through partnership with Mutiny’s Warchest

October 8, 2020 10:34

Independent agency Edge has partnered with Mutiny to integrate its Warchest media investment analytics platform into its media offering.

Warchest was launched in November last year, using media, sales and external data to model the best-performing media mix, optimise media spend and maximise return on investment.

Edge’s media offering will be built around Mutiny’s Warchest

Edge’s media business began four years ago, now holding clients including Bupa, Nulon, Zambrero, Auto One. The partnership with Mutiny is effective immediately and Warchest will be built into Edge’s service offering for relevant clients.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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