Edge builds on strategy, editorial and production with senior appointments

Creative content agency Edge has announced a series of senior appointments across strategy, production and editorial, to develop its offering to clients.


On the strategy and media team, former Marcel planning director, Victor Marx, joins Edge as senior planner. Marx previously worked at Saatchi & Saatchi Brazil and the Greater Sydney Commission. He will report to executive strategy director, Richard Parker, and continue the development of content marketing strategy for Lendlease.

Victor Marx

Victor Marx joins as senior planner

Also part the strategy team, Christy Chieng joins as junior analyst.

Edge also expanded its client services offering by appointing Anastasia Potter to senior account director across clients including Lendlease, Petbarn, Philips, Greencross Vets and Westpac.

Potter was most recently with Special Group and has also worked with DraftFCB and Saatchi & Saatchi.

The agency also added another new account manager, Vivek Thakkar, who will be responsible for the Nulon and Volkswagen accounts.

In production, Edge added new project managers Sophia Delimihalis and Danith Thai, who join from Contented and Katalyst, respectively.

Jake Ward also joins the team as film editor and motion graphics designer.

Edge’s editorial team is also experiencing growth, with former senior editor at Bauer Media, Jillian Lewis, coming on board as senior editor along with Matilda Duffecy, formerly of News Limited, who joins as editor. Annabelle Warwick joins the team as senior travel editor, working across custom magazines including Rex, Cobham, Alliance, AirNorth airlines and P&O Cruises.

Noel Magnus, group managing director said the new arrivals were a “testament” to Edge’s “leading position in content.”

“As well as bolstering our content and publishing expertise, we’re bringing in broader strategic and creative skills to ensure we continue to challenge the way brands engage with their audience.”


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