Edge expands content offering, appoints Robyn Foyster

Independent creative and content agency Edge has appointed journalist and former editor-in-chief of The Australian Women’s Weekly, Robyn Foyster, as content and publishing partnerships director.

In the newly created role Foyster will be charged with driving innovation and heading up and expanded integrated content and publishing offer for clients.

Foyster’s experience extends across publishing and media in Australia, US and the UK, including work for Bauer Media Group, Channel 7, Pacific Magazines and GMTV.

Having originally been founded as a custom publishing business in 2003, the new offering marks the continuation of Edge’s evolution.

David Stretch, Edge managing director said of the appointment: “Robyn’s skillset and experience is quite unique. She has spanned the roles of editor, publisher and producer, and is a great entrepreneurial thinker.

She brings big picture content ideas plus a depth of experience in leveraging new publishing formats. This fits perfectly with our model of fusing creative, content and connections – where we can produce smart and highly effective brand content for our clients across a myriad of traditional and new media formats”.

“We’ve always worked to be the leading edge of content – bringing in the best thinking and experiences that many media and entertainment brands deliver. Robyn is so well connected with media executives and talent in Australia and we’re looking forward to bringing this together with our team and clients”.

Robyn Foyster commented on the appointment: “I’m excited to be working with Edge. We kicked off the relationship by securing a major global account which we look forward to announcing shortly and we’re already working on some exciting new campaigns.

“We all know just how much content is out there, so my job is to help land the bigger and engaging tentpole opportunities that will help our clients stand out and connect.

“I’m looking forward to exploring fresh new areas of integration and partnerships. I think that’s an exciting opportunity.

Robyn will maintain her own media and consulting businesses alongside this new role.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.