Effies: Allen’s ad wins top effectiveness gong; Clems is effective agency of the year; Naked wins most gold

Tim Burrowes

August 27, 2010 10:51

A JWT campaign for Nestle’s confectionery brand Allen’s won the top prize at last night’s Effies awards for advertising effectiveness.

The case study won the Grand Effie.

Menawhile, Clemenger BBDO Proximity Melbourne won the inaugural “Effective Agency of the Year” award, while Naked Communications won the most golds.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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4 COMMENTS

Doug 27 Aug 10

Nice work all. Head hurts. Must stop typing.

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Tom 27 Aug 10

Well deserved for all, especially Naked.
🙂

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Adam 28 Aug 10

Thanks Tom

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Not so sweet 29 Aug 10

The Allens spot scares my daughter

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Effies: Allen’s ad wins top effectiveness gong; Clems is effective agency of the year; Naked wins most gold

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