Eftpos launches ‘Your money, well spent’ platform in first work from Richards Rose

Eftpos is championing Australian millennials who live mindfully and make smart, meaningful choices with their money in its latest campaign.

The campaign follows Eftpos unveiling its new brand identity earlier this month, with a new colour palette and a focus on the ‘e’ as a brand cue. It is also the first work from Richards Rose since it was appointed to the marketing and brand strategy account in November last year.

The campaign launches the brand platform ‘Your money, well spent’, reflecting the brand’s renewed focus on supporting customers in spending their money wisely.