Eftpos unveils new logo as part of brand refresh
Eftpos has announced a refreshed brand identity, complete with a new-look logo and new colours, to reflect the Aussie payment network’s digital transformation.
The brand refresh was led by independent branding and design agency Hulsbosch, which worked with Eftpos to unveil a new logo that champions the ‘e’ as a new distinctive visual cue.
The rebrand comes with a new positioning statement for Eftpos: ‘Good for Australia’. The new logo and brand fresh comes as part of the brand’s digital product and tech strategy rollout, which will take place over the next two years.
