Eharmony’s marketing director Nicole McInnes departs for Woolworths’ digital arm

The managing director of marketing at eHarmony, Nicole McInnes, is set to depart for a new role at supermarket giant Woolworths, Mumbrella can reveal.

McInnes is set to be Woolworths’ new head of marketing for its digital division, WooliesX.

McInnes departs eHarmony to join WooliesX.

McInnes said in a statement to Mumbrella: “I’m thrilled to be joining WooliesX at such a pivotal time, and I’m looking forward to applying my digital and brand experience to this exciting new division of Woolworths”.

Faye Illhan, GM of eCom sales and digital innovation, said in a statement to Mumbrella: “I am simply delighted to have such a high calibre marketer such as Nicole join the team.  Her amazing skills and breadth of experience will help us to achieve our WooliesX strategy and ambition.”

McInnes joined eHarmony in June last year as its marketing directorafter resigning from her previous role as Pandora’s marketing director.

While at Pandora, McInnes secured the streaming service’s first local above the line branding campaign and major sponsorship on The Voice.


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