ekaterra launches first Lipton campaign in almost 10 years via LOUD

Indie creative shop LOUD has launched the first new campaign for Lipton in nearly a decade, after being appointed to the brand’s creative account in May 2020.

The campaign is also the first under the brand’s new ownership, after since Unilever sold its tea business, ekaterra, to CVC Capital Partners Fund VIII in July. Following the sale, Omnicom Media Group (OMG) agency PHD was made media agency of record for ekaterra’s suite of tea brands in a global appointment.

“Australian’s love their tea. It’s in our cultural DNA to come together and connect over a cuppa. So, we’re thrilled to be able to bring the world’s largest tea brand back to Australians with a new multi-channel campaign” said Lorraine Jokovic, LOUD CEO.

Sarah Shen, marketing manager ANZ for ekaterra added: “This campaign is a fresh take on the enjoyment people get from the quality Lipton delivers. The new ‘Every sip’s delish’ campaign allows us to speak to Aussies about how a delicious and simple cup of Lipton tea can help to bring everyone together”.

The campaign will launch on Sunday


Agency: LOUD
Client: ekaterra
Production company: electriclime


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