Eleven outrates Ten as viewers choose Neighbours over news

Neighbours – on new digital channel Eleven – outrated Ten’s 6.30pm Evening News on Tuesday night, the first occasion during primetime that a show on a digital channel has outrated its sister main channel.

Neighbours delivered an average audience of 311,000 according to preliminary overnight metro ratings from OzTam. Ten’s Evening News averaged 310,000.  

The result demonstrates the dramatically changing TV landscape. While a 310,000 audience is low for prime time on a commercial station, the combined number is better than Ten would have expected in the timeslot before launching Eleven.

Network Ten’s strategy has seen Neighbours and The Simpsons switch to Eleven, which is performing competitively.

But the network faces a long journey with its sweep of news.

Ten’s hour long  News At Five averaged a healthy 752,000 – well ahead of Seven and Nine’s gameshows Deal Or No Deal and Hotseat which rated 555,000 and 482,000 in the 5.30pm slot.

But 6PM With George Negus was unable to hang on to that inherited audience for Ten, averaging 382,000, down on Monday.

Ten’s news decline then continued at 6.30pm with the 310,000 Evening News audience.

The 7PM Project recovered much of Ten’s audience, delivering 740,000.


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