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Eleven, Poem and We Are Different score back-to-back wins at Mumbrella CommsCon Awards

May 27, 2021 9:52

by Darren Wells

Eleven was awarded Large PR Agency of the Year for the second year in a row at the 2021 Mumbrella CommsCon Awards.

The event, at Sydney’s Doltone House, also saw Poem score a back-to-back win for PR Agency of the Year – Midsize, along with We Are Different for PR Agency of the Year – Boutique/Small, following both agencies’ wins in 2020.

Woolworths Group won the award for Best COVID-19 response, while Eleven also received recognition for its PLAYNZ campaign with TBWA in the Best Social Media or Digitally-led Campaign category.

Thinkerbell received two awards for its Purple Hive Project, winning Corporate Social Responsibility and Best Use of Technology in a Campaign.

Individual winners included Society’s Maisie Callcott (Best New PR Talent of the Year), Archetype’s Mihika Gujral (PR Professional of the Year) and Think HQ’s Jen Sharpe (PR Leader of the Year).

The full list of winners is below. View the winners gallery here.

Best Social Media or Digitally-led Campaign

WINNER: PLAY NZ – Eleven / TBWA for Tourism New Zealand

Best B2C Campaign

WINNER: Where The Bloody Hell Am I? – We Are Different with Not Bad, Pretty Good for GME Australia

Best B2B Campaign

WINNER: Adobe CQ – WE Communications for Adobe

Best Campaign with a Small Budget

WINNER: The Bestest Virtual Birthday Party – InsideOut Public Relations for Best & Less

Best COVID-19 Response

WINNER: Woolworths Group
HC: Respect the Throne – Hunter Water

Best Use of Owned Media

WINNER: Teaming for Turtles – Microsoft Australia with CSIRO, Aak Puul Ngantam (APN) Cape York and the National Environmental Science Program (NESP)

PR-led Content Creation

WINNER: Where The Bloody Hell Am I? – We Are Different with Not Bad, Pretty Good for GME Australia
HC: Criminal Domain – A True Cyber Crime Podcast Series – Edelman Australia with Ampel for NortonLifeLock

Best Internal Communications or Change Management

WINNER: What’s Your Thing? Building the ING Brand From the Inside Out – ING Australia with Lash Creative and This Space
HC: Firmwide Strategy Launch | Beyond – PwC

Launch or Relaunch Campaign of the Year

WINNER: Donation Dollar – Herd MSL with Saatchi & Saatchi Melbourne for The Royal Australian Mint

Best Government Relations Campaign

WINNER: Battleplan for Queensland Local Communities – Local Government Association of Queensland

Best Government Sponsored Campaign

WINNER: NSW Government COVID-19 Citizen Campaign – NSW Department of Customer Service with NSW Ministry of Health, Multicultural NSW, Bastion Banjo, Hello Social, 33 Creative, UM, Identity and IPSOS
HC: You Haven’t Been Drinking Alone – Icon Agency for Alcohol and Drug Foundation

Best Use of Technology in a Campaign

WINNER: The Purple Hive Project – Thinkerbell for Bega / B-Honey

Best PR-led Brand Partnership Campaign

WINNER: Let’s Melbourne Again – Clemenger PR with Clemenger BBDO Melbourne, PHD, OMD

Corporate Social Responsibility

WINNER: The Purple Hive Project – Thinkerbell for Bega / B-Honey
HC: Next Chapter – Commonwealth Bank

Pro Bono Campaign of the Year

WINNER: “About a Boy” – Reputation Reclaim for Quaden Bayles and Triumph Over Trolls – Sefiani and K&L Gates for the Bayles family

Best Influencer Strategy

WINNER: Start The Year Right – GROUND Agency for Tinder

Best Use of Research and Insights

WINNER: Lung Cancer Search & Rescue – LIFE Agency, an OPR Company with AstraZeneca Australia for Lung Foundation Australia
HC: Ray White Now – Ray White Group