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Elevencom releases debut work for Ray’s Outdoors

Ray's OutdoorsIndependent Sydney creative agency Elevencom has produced its first work for Ray’s Outdoors, a national chain of camping and outdoor stores, having won the business at Christmas time.

The campaign introduces the new slogan, “Make the outdoors yours”.

Marketing manager Jason Wolff said in a press release: “We are looking at the business from the ground up including product mix, store design and communications. It’s great to be working with the team at Elevencom because they know our business and they know how to deliver really strong retail creative.”

Jono McCauley, Elevencom’s director of creative strategy added: “Super Retail Group [Ray’s Outdoors’ owner] is one of the best retailers in the country and we are thrilled to be helping them develop a great brand like Ray’s Outdoors.”

Credits:

  • Client: Super Retail Group
  • Jason Wolff, Marketing Manager, Ray’s Outdoors
  • Steve Doyle, Managing Director, Leisure Retail
  • Agency: Elevencom
  • Creative Team: Ryan Fallowfield, Tim Arrowsmith, Jono McCauley
  • Production: John McLachlan
  • Production Company: Orange Whip Films
  • Director: Colin Skyba
  • Producer: Alex Mooney
  • Music: Nylon Studios
  • Post Production: Cutting Edge Brisbane
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