Elisa Adams and Stephen Prendergast launch research and insights agency Future EQ

Elisa Adams and Stephen Prendergast have launched a new insights agency, Future EQ, which intends to predict and prove the outcomes of marketing, CX and brand business decisions.

The agency is touting its ability to fuse “behavioural economics with a unique method of modelling and prediction” to ascertain how strategic business decisions will affect the outcome on company performance.

Elisa Adams and Stephen Prendergast have launched research and insights agency Future EQ

Adams is the CEO and founder of Sprout Research, which has been operating since 1998. According to LinkedIn, Sprout Research utilises behavioural economics, neuroscience, artificial intelligence and social listening, to uncover insights which inform business strategies to drive growth.

Prendergast is the managing director of data modelling company, Prescience Research. Together, Adams and Prendergast have drawn on their experience in the field to develop Future EQ’s model.

In a statement, Adams explained the offering of the new agency: “This is something the market hasn’t seen before. We’ve been ideating and iterating these methods with some of Australia’s leading organisations for the last year. We are now able to predict the actual impact that different strategic initiatives have on company performance. This has provided the rigour and clarity for these businesses to prioritise strategic investment.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.