Elon Musk’s Twitter deal is smoke and mirrors for his REAL play: X, ‘the everything app’

In very convenient timing, Elon Musk’s US$44 billion ($38 billion) deal to buy social media site Twitter is back on, but what’s really caught Dr Mumbo’s eye is this ‘everything app’ the billionaire is touting.

Musk was set to front up in a Delaware courtroom two weeks from now, which makes the timing of the deal being back on look even more-so like it was his plan all along. Especially when you consider few legal onlookers gave him little chance of winning the case.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.