Apia appoints content agency Edge to launch ‘Good Life’ digital platform

Creative and content agency Edge has been appointed to insurer Apia’s social and content account.


Edge has launched the insurer’s new digital platform ‘Good Life’ – aimed at celebrating life after 50 – as well as looking after the insurers content marketing strategy.

‘Good Life’ is aimed at those aged over 50 offering ‘a hub’ of articles and resources including career advice, health and wealth options and luxury ideas.

The appointment will bolster its existing relationship with the Suncorp Group and sit alongside existing accounts including AAMI, Asteron Life and Suncorp Super.

Travis Hughes, Apia brand manager, said: “The Good Life platform will support Apia’s brand purpose to give those approaching and in retirement the tools to keep living life at their best.

“In support of our new brand position “Because we know, you know”, we are delighted to be establishing a platform uniquely designed to support and celebrate over 50s living life at its best and building an online audience,” said Hughes.

Daniel King, managing director of Edge Melbourne, said: “Good Life gives us an opportunity to create a positively engaged relationship with over 50s and build it over time.

It’s a strong team at APIA with a clear vision for the brand – we  feel very lucky to be part of it.”


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