Emile Sherman backs anti-factory farming campaign for Voiceless

Oscar-winning producer Emile Sherman is behind an ad campaign for Voiceless, a charity that opposes factory farmed animals.

A series of ads featuring The Matrix actor Hugo Weaving highlight the plight of animals reared in factories. The ads will run on free to air TV as community service announcements from tomorrow.

The campaign was “creatively mentored” by Sherman, who said in a press release: “We are not out to shock people with these ads. We simply want the Australian public to think about where their food comes from, and to look further into factory farming.”

As well as TV ads, street posters will be going up around Sydney, Melbourne and Brisbane.

An online element on Voiceless’s website shows more images of factory farms.

It also highlight results from a survey commissioned by Voiceless that found that 82% of Australians believe sow stalls should be banned, and 80% think battery cages should be banned.

The ads were directed by David Colin, who last year was nominated for a Young Director Award at Cannes. They were produced by Tom Gibson of Film Construction and freelancer Stephanie Beattie.

The street posters were photographed by Sean Izzard and produced by Cameron Gray of Pool, with support from Lee Turner of Cream Studios.


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