Emotive nabs Clemenger BBDO’s joint executive creative director
Darren Wright, former joint executive creative director at Clemenger BBDO, has joined Emotive as group creative director, effective immediately.
Before his six-year stint at Clemenger BBDO, Wright spent close to a decade at London firm Wieden & Kennedy, working on campaigns by Nike, Nokia, Honda, and The Guardian, and was creative director on Grey London’s Lucozade, McVities, Vodafone, and GSK accounts.
“From the moment he walked through the door, Darren has raised the bar creatively and helped elevate the work across clients, and just as importantly, he’s done so in a way that has enriched the additive creative culture we’ve built,” explains Simon Joyce, CEO and founder of Emotive.
“Having founded Emotive with a collective of senior CDs and the principle that each CD is empowered to take greater ownership of their work, appointing a GCD was a big call.
“But far from blowing the model up, bringing Darren in has allowed us to supercharge it. With the growth we’re experiencing, the impact we’re already seeing, and an ambition to compete with the very best creatively, it’s undoubtedly the right move.”
Says Wright: “I’m delighted to be joining Emotive. SJ and Hoggy have assembled an amazing crew of talented people who care about each other and the work they do immensely. With the clients they have and the brands they work with, the opportunities and potential are massive. I can’t wait.”
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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