Emotive unveils global creative for Deep Rising campaign, asking people to ‘claim your piece’ of the deep seabed
Emotive has revealed new creative for Deep Rising’s global campaign against deep sea mining, encouraging people to reclaim the seabed from mining companies.
Miners are attempting to turn a vast area of the Clarion-Clipperton Zone (CCZ) – spanning over 3 million square kilometres in the Pacific Ocean – into the largest mining site on earth. While mining companies insist the seabed is barren wasteland, Deep Rising hopes to change the narrative and show people it is teeming with life and home to millions of species, yet to be discovered.
The Deep Rising documentary, which premiered at the Sundance Film Festival last year, explores the global corporations and organisations who want to mine the seabed, and the claims they make about how it will help us transition to a ‘green revolution’ – but in turn, will destroy a fragile underwater ecosystem, the size of Europe.
