Emotive wins big at the Mumbrella Entertainment Marketing Awards
Emotive has come away with three wins at the Mumbrella Entertainment Marketing Awards for work on Audible.com.au and Lynx.
The awards ceremony was held at The Star in Sydney and hosted by presenter, comedian and filmmaker, Dan Ilic.
Emotive won Best Use of Music for its Audible.com.au campaign with Poem and M2M, while its work for Lynx, with PHD and Liquid Ideas, won both Best Use of Film Craft/Best Execution and Best Branded Entertainment (Fiction).
Bayer also won multiple awards for its work, ‘Thrush: The Musical’, taking home the first two awards of the night, Best Content Strategy and Best Influencer Campaign or Social Strategy.
This was the first time the Mumbrella Entertainment Marketing Awards has been run, encapsulating the awards from BeFest, the branded entertainment awards, as well as adding new awards to celebrate the best work in entertainment marketing.
The full list of winners:
BEST INFLUENCER CAMPAIGN OR SOCIAL STRATEGY
H/C: #MojitoMoments – TRIBE with OMD Create for Bacardi
WINNER: Thrush: The Musical – Bayer (Canesten)
BEST CONTENT STRATEGY
H/C: Said I Read You… But I Lied – Emotive with Poem & M2M for Audible.com.au
WINNER: Thrush: The Musical – Bayer (Canesten)
BEST USE OF A SMALL BUDGET
H/C: Little Carnival – Redengine SCC with Big Kahuna / Fleishman Hillard for Carnival Cruise Line
WINNER: 3rdspace for Australian Competition and Consumer Commission (ACCC)
BEST BRANDED SPONSORSHIP OR PRODUCT INTEGRATION
WINNER: NBCUniversal with E! Australia for PrettyLittleThing.com
BEST BRANDED PUBLICATION (PRINT OR ONLINE)
WINNER: Woolworths Fresh Magazine – NewsCorp for Woolworths
BEST USE OF MUSIC
WINNER: Said I Read You… But I Lied – Emotive with Poem & M2M for Audible.com.au
BEST USE OF INTERACTIVE/GAMING
WINNER: Mind Racer – Deakin University with Hardhat and Boom Studios for Deakin University
BEST USE OF EXPERIENTIAL
H/C: Samsung Vivid 2018 – Imagination
WINNER: Use Your Clever – La Trobe University
BEST USE OF FILM CRAFT / BEST EXECUTION
H/C: Unpack Your Potential – Commoner with Cesar Salmeron for Australia Post
WINNER: LYNX Australia – Find Your Aussie Magic – Emotive with PHD & Liquid Ideas for Unilever / LYNX
BEST BRANDED CONTENT CAMPAIGN
H/C: Thrush: The Musical – Bayer (Canesten)
WINNER: Tough Conversations – The Royals with FINCH, Safari, Whooshkaa and Of Character for Mercedes-Benz Vans
BEST BRANDED ENTERTAINMENT (NON-FICTION)
WINNER: Hot Heads – VICE Australia for AirAsia
BEST BRANDED ENTERTAINMENT (FICTION)
H/C: A Very Merry Mistake – Host Havas with Finch for Air New Zealand
WINNER: LYNX Australia – Find Your Aussie Magic – Emotive with PHD & Liquid Ideas for Unilever / LYNX
ENTERTAINMENT BRAND OF THE YEAR
WINNER: The Australian Ballet
PR CAMPAIGN OF THE YEAR
WINNER: The Xbox Stay N’ Play – opr Agency with Maverick for Xbox Australia
ENTERTAINMENT AGENCY OF THE YEAR
WINNER: Pulse Communications, part of opr Agency
ENTERTAINMENT MARKETING TEAM OF THE YEAR
WINNER: War on Waste – Australian Broadcasting Corporation
CONTENT COMPANY OF THE YEAR
WINNER: Bauer Media for Story54
ADVERTISING CAMPAIGN OF THE YEAR
WINNER: Kennedy Molloy ‘duos’ – Southern Cross Austereo with Triple M Marketing for Triple M – Kennedy Molloy
Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.
Linkedin