Employment proves a winner in federal budget coverage

March 30, 2022 3:43

The federal government’s promises of employment in Australia was a winner with journalists covering the 2022 budget announcements in Canberra.

An analysis of media coverage by media monitoring service Streem, found ‘employment’ beat the terms ‘health’, ‘environment’ and ‘COVID’ in budget reports across TV, print, radio and online reports up until midday the following morning.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics