Employsure taken to court over ‘misleading’ Google Ads campaigns

The consumer and competition watchdog is taking employment relations saleshouse Employsure to court over allegations the company ran misleading Google Ads campaigns between January 2016 and November 2018.

The ACCC (Australian Competition and Consumer Commission) is seeking declarations, pecuniary penalties, injunctions, consumer redress orders for four small businesses, corrective publication and compliance orders, and costs from Employsure for ads which appeared when people searched for terms such as ‘fair work ombudsman’ and ‘fair work australia helpline’. 

According to the ACCC, the ads misled small business consumers into believing Employsure was itself, or was affiliated with, a government agency, which is not the case.