Encore magazine joins the Mumbrella stable

The team behind Mumbrella has today bought Encore Magazine from Reed Business Information.  

The deal will see Encore’s monthly print magazine, website and email newsletter move across to Mumbrella’s parent company Focal Attractions from January 1.

Encore has been a mainstay of the Australian film, TV and advertising production sector for three decades.

Encore editor Miguel Gonzalez will move across with the magazine.

Mumbrella editor Tim Burrowes is a former group editor of Encore while sales director Sean McKeown is a former sales manager on the title. Focal Attractions’ Martin Lane was publisher of Encore three years ago.

Burrowes said: “We intend to rapidly build Encore’s online and events presence, but the print publication is at the heart of our plans. I’m delighted that Miguel has agreed to join us in making it happen.”

RBI CEO Jeremy Knibbs said: “Encore is an excellent magazine for an exciting industry, however, it is not a direct fit with our current strategy. I am delighted we have found it a home where it will receive the focus it needs to grow from people who already know the magazine well.”

RBI will continue to publish the Encore Directory.


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