Our tablet adventure
Next year, Mumbrella’s sister magazine Encore will be increasing frequency from monthly to weekly – and dropping the print edition. Editor-in-chief Tim Burrowes explains.
This is going to be a long read. There are better ways of experiencing that than reading it on this website. You’ll see why I raise that in a moment.
This morning I joined the queue for the iPad mini. It’s my first Apple launch day experience. You’ll see why I raise that in a moment too.
But first a little bit of history.
I admit I was slightly scared when I read you were discontinuing the print edition as I don’t own an iPad. Though great job for trying something new!
Fantastic news!! I’ll be downloading just as soon as I grab my ipad from home!
Great article!
I hope your clients will utilize the rich-media and interactive opportunities for their advertising executions. Ours seem very slow to use it at it’s fullest capacity (we are working on it!). I am also hoping that buyers will soon decide if the print or digital team should be making the booking (amazing but true) and getting the creatives involved to do something special. Most don’t seem to know what to do with it yet.
Fingers crossed that agencies are giving their staff tablets in the Christmas bonus package this year.
You touched on the hardest thing about tablet publishing – getting across to people what a great experience a publication can be on the iPad.
So many people have told me how they how reading on screens, how they love the feel of paper… and yet the ones who do switch to digital now understand. Cycle Torque’s readers have given our App 215 ratings for a 5-star average on iTunes, 139 great reviews and yet we can’t make it onto the front pages of the App Store.
Tablets are being described as ‘Post PC’, but I actually believe they are the first really personal computers – what’s personal about being tied to a desktop and keyboard?
as always, interesting, honest and very well written.
well done guys – long may your success continue.
Agree, Audrey.
Tim, thanks for another open and transparent piece – it’s brave disclosing figures as you have here. This article reminds me why I love Mumbrella… and why I might love Encore too. Excuse me while I go and download the latest edition for my iPad.
I’m so thrilled that you are including android tablet compatibility – not everyone is i-obsessed and android is well priced to be the clear leader in format in the next two years. Don’t leave us out of the loop 🙂