Encore to represent Variety in Australasia

Focal Attractions P/L, the publisher of Encore magazine and media portal mUmBRELLA, has recently entered into an agreement to represent Variety magazine in Australia and New Zealand.

“Having a local Variety representative will make it easier for individuals and organisations trying to reach the international screen industry to assess their options,” said sales director Sean McKeown.

Established in 1905, Variety is the bible of the international showbiz industry, covering film, television, theatre, music, interactive media and publishing.

“There has been a certain mystique attached to the brand down here, due to the fact that people had to deal with staff overseas,” added McKeown.

“Whilst everyone knows the brand and its international reach, most wouldn’t be fully aware of the options it offers – the daily and weekly print editions, plus the online components that include email newsletters for different industry segments and, of course,”

To discuss international marketing opportunities with Variety, contact Sean McKeown at (02) 8296 0219 or


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