Endeavour Group launches retail media arm after separation from Woolworths Group

The owner of BWS and Dan Murphy’s, Endeavour Group, has launched its retail media arm, MixIn by Endeavour, after its split from Woolworths Group last year.

The in-house capability offers advertising opportunities including tasting programs, in-store digital screens and radio, as well as sponsored product listings and display advertising placements across the website and apps of Endeavour Group’s different brands.