Energizer ties up with Westfield in campaign aimed at families

Tim Burrowes

April 9, 2010 11:34

Energizer, the battery brand, has teamed up with Westfield to launch a promotion targeting families during the Easter school holidays.

Integrated marketing agency 30thirty and experiential agency 5Sense are this weekend launching in-store and experiential activity for Energizer in Westfield centres.

It will see families invited to play Wii games in front of large plasma screens with some 40 square metres in size. The screens revert to an Energizer TVC when games are not in progress.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Energizer

7 COMMENTS

Brad 9 Apr 10

Looks like I will spending the weekend sharpening up my Wii skills for this one!

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Mort 9 Apr 10

This thing will be fully sick and hectic. Cant wait to tell my cousins…

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Jerry O Day 9 Apr 10

This is sick.com. Cant wait to play. Great Effort!!

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Rosso 9 Apr 10

What does this do for Energiser?

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Andrew 9 Apr 10

@Rosso

Draws attention to the ad… And if you have a Wii without rechargable batteries… You’ll know how quickly they chew through standard AAs…. Long lasting batteries + Wii is the first place to start the upsell from regular batteries to premiums.

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Ben S 12 Apr 10

Whoever does the “(Brand name), the (category) brand” starting sentence for almost every news piece needs a new opening line.

mumbrella 12 Apr 10

I’ll have a word with our news pixies, Ben…

Cheers,

Tim – Mumbrella