Energizer ties up with Westfield in campaign aimed at families

Energizer, the battery brand, has teamed up with Westfield to launch a promotion targeting families during the Easter school holidays.  

Integrated marketing agency 30thirty and experiential agency 5Sense are this weekend launching in-store and experiential activity for Energizer in Westfield centres.

It will see families invited to play Wii games in front of large plasma screens with some 40 square metres in size. The screens revert to an Energizer TVC when games are not in progress.

A second component of the campaign is the launch of a competition, the Ultimate Family Wii Challenge, where families are invited to register online to represent their state in a play off to be held in Westfield Parramatta.

Energizer will fly the chosen family from each state to Westfield Parramatta to compete in front of a 26 foot digital screen and have the chance to win $10,000.


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