Energy companies switch on summer marketing push as they compete for customers

Here’s a wrap up of some of the latest marketing efforts from energy companies.

Ergon Energy appears to have ditched its ‘Grim Llama‘ in favour of a team of Scouts who urge Queenslanders to “be prepared” this Summer when it comes to having a storm kit prepared to come with unpredictable weather and powerful storms.

The 30-second ad is supported by some shorter spots which remind audiences to look out for fallen power lines in a storm and to stay updated for any power outages with Ergon’s outage finder.

Clemenger BBDO Brisbane is Ergon Energy’s creative agency of record.

Origin Energy is currently pushing its retail offering of up to $200 off customers energy bills whenever they need.

Whybin\TBWA Melbourne is behind the campaign.

AGL Energy is spruiking its $0 upfront on solar panels offer in a campaign which sees customers off “the other company” offered the same price.

The company continues to carry out “$0 experiments” in a range of other situations from a cafe, to a chicken shop, an aquarium, a vending machine and a butcher.

CHE Proximity is behind the campaign.


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