Energy companies switch on summer marketing push as they compete for customers

Here’s a wrap up of some of the latest marketing efforts from energy companies.

Ergon Energy appears to have ditched its ‘Grim Llama‘ in favour of a team of Scouts who urge Queenslanders to “be prepared” this Summer when it comes to having a storm kit prepared to come with unpredictable weather and powerful storms.

https://www.youtube.com/watch?v=zW0Ag4K7GHE

The 30-second ad is supported by some shorter spots which remind audiences to look out for fallen power lines in a storm and to stay updated for any power outages with Ergon’s outage finder.

https://www.youtube.com/watch?v=dyYwJ5dUPjg

https://www.youtube.com/watch?v=LTNx99KhyYw

Clemenger BBDO Brisbane is Ergon Energy’s creative agency of record.

Origin Energy is currently pushing its retail offering of up to $200 off customers energy bills whenever they need.

https://www.youtube.com/watch?v=REbcjpol1Ww

Whybin\TBWA Melbourne is behind the campaign.

AGL Energy is spruiking its $0 upfront on solar panels offer in a campaign which sees customers off “the other company” offered the same price.

https://www.youtube.com/watch?v=UGfYeDkfNAc

The company continues to carry out “$0 experiments” in a range of other situations from a cafe, to a chicken shop, an aquarium, a vending machine and a butcher.

https://www.youtube.com/watch?v=aZS7rdmpOpc

https://www.youtube.com/watch?v=_PM7o314RKk

https://www.youtube.com/watch?v=UyTRK3t9wqE

https://www.youtube.com/watch?v=3IbCGfjEDz4

https://www.youtube.com/watch?v=rkj1LnxKClo

CHE Proximity is behind the campaign.