Energy companies switch on summer marketing push as they compete for customers

Here’s a wrap up of some of the latest marketing efforts from energy companies.

Ergon Energy appears to have ditched its ‘Grim Llama‘ in favour of a team of Scouts who urge Queenslanders to “be prepared” this Summer when it comes to having a storm kit prepared to come with unpredictable weather and powerful storms.

https://www.youtube.com/watch?v=zW0Ag4K7GHE

The 30-second ad is supported by some shorter spots which remind audiences to look out for fallen power lines in a storm and to stay updated for any power outages with Ergon’s outage finder.

https://www.youtube.com/watch?v=dyYwJ5dUPjg

https://www.youtube.com/watch?v=LTNx99KhyYw

Clemenger BBDO Brisbane is Ergon Energy’s creative agency of record.

Origin Energy is currently pushing its retail offering of up to $200 off customers energy bills whenever they need.

https://www.youtube.com/watch?v=REbcjpol1Ww

Whybin\TBWA Melbourne is behind the campaign.

AGL Energy is spruiking its $0 upfront on solar panels offer in a campaign which sees customers off “the other company” offered the same price.

https://www.youtube.com/watch?v=UGfYeDkfNAc

The company continues to carry out “$0 experiments” in a range of other situations from a cafe, to a chicken shop, an aquarium, a vending machine and a butcher.

https://www.youtube.com/watch?v=aZS7rdmpOpc

https://www.youtube.com/watch?v=_PM7o314RKk

https://www.youtube.com/watch?v=UyTRK3t9wqE

https://www.youtube.com/watch?v=3IbCGfjEDz4

https://www.youtube.com/watch?v=rkj1LnxKClo

CHE Proximity is behind the campaign.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Linkedin

topics ad AGL Energy Campaign Clemenger BBDO Brisbane Clemenger BBDO Melbourne creative Ergon Energy McCann Australia Origin Energy

Share Tweet Share

Comments: 6

Double take 17 Oct 15

Wow. Isn’t the AGL so similar to the NAB break up work.

User ID not verified.

Jim 18 Oct 15

Pretty sure Whybin\TBWA Sydney does the retail side of Origin’s business. Clemenger Melbourne handles the big brand stuff (and also solar).

User ID not verified.

Richard 19 Oct 15

CHE Proximity looks after AGL Solar

User ID not verified.

Aaron 19 Oct 15

The AGL guy has a promissory note. Not a $0 note. The $0 comes with obligations.

None of the legal departments I have worked with would have signed off on this.

User ID not verified.

Rick 19 Oct 15

Yeah CHEP did the AGL solar spots.

User ID not verified.

Alex Hayes 20 Oct 15

Hi guys,

Thanks for flagging those have been changed.

Cheers,

Alex – editor, Mumbrella

---