Here’s a wrap up of some of the latest marketing efforts from energy companies.
Ergon Energy appears to have ditched its ‘Grim Llama‘ in favour of a team of Scouts who urge Queenslanders to “be prepared” this Summer when it comes to having a storm kit prepared to come with unpredictable weather and powerful storms.
The 30-second ad is supported by some shorter spots which remind audiences to look out for fallen power lines in a storm and to stay updated for any power outages with Ergon’s outage finder.
Clemenger BBDO Brisbane is Ergon Energy’s creative agency of record.
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Origin Energy is currently pushing its retail offering of up to $200 off customers energy bills whenever they need.
Whybin\TBWA Melbourne is behind the campaign.
AGL Energy is spruiking its $0 upfront on solar panels offer in a campaign which sees customers off “the other company” offered the same price.
The company continues to carry out “$0 experiments” in a range of other situations from a cafe, to a chicken shop, an aquarium, a vending machine and a butcher.
CHE Proximity is behind the campaign.