Enero sees departure of second major client in two days

Enero’s strategy-led agency Naked Communications has lost one if its biggest clients, with airline Virgin Atlantic taking its work in-house from next year.
Enero told the ASX that Virgin Atlantic amounts to 7% of the holding company’s revenues.

The news came in the same week that fellow Enero agency, BMF, reached the end of its long-running relationship with Lion.

Virgin Atlantic vice president of marketing, Hamish Rickman, said the airline was seeking to get closer to its customers by bringing CRM in-house.

“We understand that the need and desire to maintain a competitive edge, coupled with an increasingly challenging market and revenue outlook, has meant Virgin Atlantic has been making some transformational decisions, and this is part of that.