ENGIE launches first local brand campaign via AJF Partnership

Global energy company ENGIE has launched its first local brand campaign in partnership with its creative agency of record AJF Partnership.

The new work demonstrates that for ENGIE, the race to achieve net zero is a priority, highlighting the company’s multi-sector approach, including low-carbon electricity generation, residential customer energy products and infrastructure.

The spot follows a young woman as she she accumulates speed an momentum, running, cycling, dirt biking and motorcycling through urban and rural terrain,  inspired by ENGIE’s activities, from an array of batteries in Hazelwood to a wind farm in Willogoleche.

ENGIE ANZ chief customer officer, Andrea Bernard said: “As a global leader in the transition to a zero-carbon economy, we wanted to demonstrate that our ambition to achieve net zero requires a multi-pronged approach that includes low-carbon energy generation like solar and wind, net zero partnerships with Universities and communities and energy products designed specifically for Australian homes.

“The launch of this campaign in Australia demonstrates our commitment to achieving net zero by 2045 and we’re excited to be on the journey for the benefit of our customers and beyond.”

AJF Partnership creative director, Andy Jones said: “Very early on, we knew that we wanted a campaign that reflected the same sense of velocity, urgency and drive that we felt when we first started working with the ENGIE team.

“Their determination and investment to achieve net zero in Australia and around the world is simply inspiring and we’re thrilled to have produced a campaign that represents this in a new and exciting way.”

The campaign has rolled out nationally across TV, social, outdoor and digital platforms this week.


Client: ENGIE
Chief Customer Officer: Andrea Bernard
Head of Brand: Belinda Mekis
Head of Acquisition and Digital: Penny Maher
Brand and Sponsorship Manager: Rio Ryan

Creative: AJF Partnership

Film Production: MOFA

Media: TMS


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