Engine Group and Queensland Hydro unleash hydro energy storage campaign

Queensland Hydro, with help from Engine Group, has released a campaign designed to increase awareness of hydro energy storage.

The announcement:

For most Queenslanders the whole concept of pumped hydro energy storage is completely new.

They know about solar and wind farms as they’ve been a feature of our energy system for quite some time now.

But pumped hydro energy storage isn’t a phrase most people are familiar with. And those who have heard of it don’t really know how it works, or even confuse hydro with hydrogen.

This campaign seeks to address low levels of awareness, encourages feedback and more direct engagement and sets the scene for further communication about Queensland Hydro’s two proposed pumped hydro energy storage projects at Borumba and Pioneer-Burdekin.

The multi-channel campaign will run across TV, cinema, outdoor, radio, press, digital, social and events and is supported by a comprehensive microsite – www.hydroishow.com.au

“Storage is critical to the renewable energy transition and pumped hydro plays a key role in the future energy mix, says Engine Group managing director, Tim Weger.

“Our challenge was to deliver an education and awareness campaign in a market that is heavily saturated with energy messaging. We teamed up with some of the best in the business to deliver an emotively charged campaign that hits all the right notes.”


Creative Agency: Engine Group

Creative director – Mike Fritz

Senior creative – Karl Mather

Art director – Liam Marsden

Copywriter – Aiken Hutcheson

Studio manager / senior graphic designer – Megan Le-Nguyen

Graphic designer – Keriana Salisbury

Managing director – Tim Weger

Account manager – Saxon Squire

Account executive – Jenna Smith

Production Company: Taxi Film Production

Executive producer – Andrew Wareham

Director – Siobhan Mulready

Producer – Simone Mackie

DOP: Jake Koning

Drone: Damien Bredberg

Art director: Laura Elkington

Post Production Company: Cutting Edge Brisbane

Executive producer: Trelise Blade

Post producer: Samara Keune

Editor: Kerry Farrell

Online: Glenn Kone

Sound engineer: Mike Lange

Colourist: Kali Bateman

Music composer: Freya Berkhout

Stills Photography

Photographers – Damien Bredberg, Alex Buckingham, Josh Maguire and John Nguyen

Retoucher – Derek Leong

Radio Production: Rosco Audio

Digital Development Partners: Burger Digital & Muse Interactive

Media Agency: EssenceMediacom Brisbane

Source: Engine Group


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.