Enigma welcomes new addition to the agency
Australian independent full-service agency Enigma has appointed Ren Frise as its new executive director of digital, data, and technology.
Frise brings extensive experience in digital strategy and implementation to the agency, with more than 19 years of experience in marketing communications and digital transformation projects.
He has worked across FMCG firms, luxury and cosmetics industries, education, and various agencies, bringing a wealth of knowledge and innovative leadership to Enigma.
Ren Frise
In his new role, Frise will sit on the agency’s management team, driving the digital and technology business and spearheading the digital acceleration of Enigma itself. His responsibilities include leading a team of digital and technology specialists, establishing a centre of digital excellence, mentoring emerging talents, and enhancing Enigma’s profile within the industry and among clients in Australia.
On his new role, Frise said: “At Enigma, our strength lies in our diverse group of specialists. Our focus with the new digital, data, and technology offering is to sharpen and connect these skills, driving ‘connected creativity‘ to create outstanding work.
“Our approach to digital, data and technology is strategically developed, ensuring it makes a tangible difference in our clients’ businesses. With a completely revamped tech and tool stack, we’re ready to introduce our novel digital product. I’m excited to start working with existing and new clients and help position Enigma as a prominent name in the technology-driven creative and advertising industry in Australia.”
Under Frise’s guidance, Enigma is poised to reveal its next-generation digital service offering in July 2024, cultivated through recent months of industry research and collaboration with AI experts and software vendors. This new digital focus encompasses five main pillars: user experience, data and technology, performance, social media, and creative technology and innovation.
Enigma founder, Lisa Sutton Gardner said Frise’s appointment underscores Enigma’s commitment to integrating sophisticated digital solutions with its core media, creative and strategic capabilities.
“Ren’s depth of experience and passion as a true digital leader has been invaluable in helping to define our approach forward.
“Our full service offering needs continued investment and expansion so we can continue to have the depth of talent and the specialist skills needed to tackle clients’ problems from every angle.”
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