Enjoy the magic of ‘Schweppervescence’ in new campaign via Clemenger BBDO

Asahi Beverages’ soft drink brand Schweppes has launched a new campaign introducing the magic of ‘Schweppervescence’, via Clemenger BBDO.

The brand platform, ‘A Sip for your Senses’ was inspired by the feeling of opening a bottle of Schweppes, and having your senses “awoken”.

Lauren Fildes, general manager of marketing at Asahi Lifestyle Beverages, said: “Schweppes is all about awakening the senses. And we want that feeling to come to life in everything we do – even our communications.

“So, we set out to create a campaign that’s as much of a sensory experience as our product.

“Each touch point within this campaign, from the film to the audio ads to the street posters, is designed to make you imagine a place where your senses are instantly ignited,” she continued. “We want people to feel the iconic ‘Schweppervescence’ feeling the moment they see or hear the work.”

The new campaign also introduces Australia to Schweppes’ new master brand visual identity, that began rolling out globally this month.

Clemenger BBDO group creative director, Ant Phillips, said: “Jacob Schweppe was a pioneer in carbonation, bringing fizzy magic to the everyday experience of drinking water.

“In launching the ‘A Sip for your Senses’ platform, we wanted to celebrate this magic by showing that each and every bubble within a bottle of Schweppes contains its own sensory world of wonder.”

The campaign is rolling out across TV, VOD, OOH, Spotify and in-store.


Asahi Lifestyle Beverages –
Lauren Fildes, General manager – marketing

Jarrod Dooley, Head of carbonated brands
Simone Reid, Marketing manager
Jess Sanchez, Senior brand manager
Emily Devine, Brand manager

Clemenger BBDO -  

Ant Phillips, Group creative director 

Tom Vizard, Senior copywriter 
Tristan Graham, Executive creative director   
Ben Byran, Art director 
Lachlan Collie, Copywriter 
Sebastian Sarria, Designer 
Karen Kushinsky, National traffic manager 

Alana Teasedale, Senior producer 

Claire Bisset, Executive digital director 
Michael Travers, Print producer 
Sam Tsui, Finished artist 
Mike McCall, Retouching artist  

Paul Rees-Jones, Chief brand officer 

Brigitte Bayard, Strategy partner 

Business Management
Scott Balalas, Managing partner 

James Kerr, Senior Business director 
Tony Dediu, Business director 
Golda Sanchez, Account executive

CADRE Pictures Animation
Patrick Da Cunha, Creative director

Steven Kerswell, Senior producer
Annie Thiele, Producer

Bang Bang Studios
Tristan Dewey, Sound design & music
Polly McGregor, Producer
Holli Dee, Producer

PHD Media
Alex Ferguson, Planning director   
Michelle Trifiletti, Investment manager   
Gabe Olver, Account executive 
Ryan Wahl, Investment director 
Zachary Yue, Account coordinator 

Will Bate, Anna De Sousa & Zak Rule, Digital planners
Brigitte Dagg & Rochelle Athan, Project leads
Christina Coco, Media manager


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