Enjoy the magic of ‘Schweppervescence’ in new campaign via Clemenger BBDO
Asahi Beverages’ soft drink brand Schweppes has launched a new campaign introducing the magic of ‘Schweppervescence’, via Clemenger BBDO.
The brand platform, ‘A Sip for your Senses’ was inspired by the feeling of opening a bottle of Schweppes, and having your senses “awoken”.
Lauren Fildes, general manager of marketing at Asahi Lifestyle Beverages, said: “Schweppes is all about awakening the senses. And we want that feeling to come to life in everything we do – even our communications.
“So, we set out to create a campaign that’s as much of a sensory experience as our product.
“Each touch point within this campaign, from the film to the audio ads to the street posters, is designed to make you imagine a place where your senses are instantly ignited,” she continued. “We want people to feel the iconic ‘Schweppervescence’ feeling the moment they see or hear the work.”
The new campaign also introduces Australia to Schweppes’ new master brand visual identity, that began rolling out globally this month.
Clemenger BBDO group creative director, Ant Phillips, said: “Jacob Schweppe was a pioneer in carbonation, bringing fizzy magic to the everyday experience of drinking water.
“In launching the ‘A Sip for your Senses’ platform, we wanted to celebrate this magic by showing that each and every bubble within a bottle of Schweppes contains its own sensory world of wonder.”
The campaign is rolling out across TV, VOD, OOH, Spotify and in-store.
Credits:
Asahi Lifestyle Beverages –
Lauren Fildes, General manager – marketing
Jarrod Dooley, Head of carbonated brands
Simone Reid, Marketing manager
Jess Sanchez, Senior brand manager
Emily Devine, Brand manager
Clemenger BBDO -
Creative
Ant Phillips, Group creative director
Tom Vizard, Senior copywriter
Tristan Graham, Executive creative director
Ben Byran, Art director
Lachlan Collie, Copywriter
Sebastian Sarria, Designer
Karen Kushinsky, National traffic manager
Production
Alana Teasedale, Senior producer
Claire Bisset, Executive digital director
Michael Travers, Print producer
Sam Tsui, Finished artist
Mike McCall, Retouching artist
Planning
Paul Rees-Jones, Chief brand officer
Brigitte Bayard, Strategy partner
Business Management
Scott Balalas, Managing partner
James Kerr, Senior Business director
Tony Dediu, Business director
Golda Sanchez, Account executive
CADRE Pictures Animation
Patrick Da Cunha, Creative director
Steven Kerswell, Senior producer
Annie Thiele, Producer
Bang Bang Studios
Tristan Dewey, Sound design & music
Polly McGregor, Producer
Holli Dee, Producer
PHD Media
Alex Ferguson, Planning director
Michelle Trifiletti, Investment manager
Gabe Olver, Account executive
Ryan Wahl, Investment director
Zachary Yue, Account coordinator
1House
Will Bate, Anna De Sousa & Zak Rule, Digital planners
Brigitte Dagg & Rochelle Athan, Project leads
Christina Coco, Media manager
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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