Entertainment appoints FutureBrand for brand refresh

January 18, 2021 9:51

Entertainment, best known for its book of hospitality and lifestyle offers, has hired FutureBrand to reshape its brand and customer experience as it transitions into a digitally-focused business.

Entertainment used the FutureBrand Index to measure its customers’ perception of its brand, and found it has an opportunity to invest in its personality and storytelling to build a stronger emotional connection with all its stakeholders.

Entertainment is undergoing a rebrand with FutureBrand Australia

FutureBrand will use its ‘sprint’ methodology to work on Entertainment’s brand strategy, identity to voice, content and experience. The agency’s teams will collaborate closely in order to strengthen the link between the brand’s purpose and experience.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics