Brand Australia makes gains in FutureBrand Country Index, but still sits behind NZ

November 12, 2020 2:52

FutureBrand has launched the 2020 edition of its Country Index which sees Australia as a brand move up four spots to 11th globally, while sitting at 3rd overall in the APAC region.

FutureBrand CEO Richard Curtis

The Country Index is an in-depth and nuanced ranking of global country brands. Conducted six months into the coronavirus pandemic, it draws on qualitative and quantitative data gathered from over 2,500 influential individuals including chief executives, civil servants and other high-ranking professionals across the globe.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.