Enthral appointed to lead Mitre 10’s PR and influencer strategy
Enthral has been appointed hardware store Mitre 10’s communications agency to lead its public relations and influencer strategy.
The agency will head up public relations during key campaign periods and acquire brand ambassadors and influencer partners.
Mitre 10, part of the Metcash group, is a significant player in the Australian home improvement and hardware industry, boasting a local retail network of over 300 stores nationwide.
