Enthral appointed to lead Mitre 10’s PR and influencer strategy
Enthral has been appointed hardware store Mitre 10’s communications agency to lead its public relations and influencer strategy.
The agency will head up public relations during key campaign periods and acquire brand ambassadors and influencer partners.
Mitre 10, part of the Metcash group, is a significant player in the Australian home improvement and hardware industry, boasting a local retail network of over 300 stores nationwide.
Mitre 10 marketing manager Kath Carroll said: “Enthral has already proven to be a trusted partner in our business. Together, our goal is to show Australians that Mitre 10 is a customer-first hardware destination, ensuring our customers get the job done right the first time.
“Our local family stores are committed to helping customers with their DIY and trade needs, making us the preferred choice for hardware.”
Mitre 10 is the second Metcash brand to join Enthral’s portfolio of client partners – the agency has been retained in a PR capacity by IGA for several years.
Enthral’s founder and managing director, Cameron Smith, said he is thrilled to welcome Mitre 10 to its permanent client partner roster.
“Some of my earliest memories are going into the local Mitre 10 with my Dad as a child and buying tools for our farm,” Smith said.
“The store is still there as a part of Mitre 10’s extensive retail network, and they are brimming with stories, tips and renovation tricks, and we can’t wait to share them with the nation.”
Subscribe to the daily newsletter
Have your say