‘Say No To The Nursing Home’: Aussie home care service launches new campaign via NATION
Home care service Alpha Support at Home has launched its first brand campaign, empowering the choice audiences have about growing old at home, via NATION.
Taking inspiration from protests of the ’60s and ’70s, the new campaign ‘Say No To The Nursing Home’ encourages Australians to stay out of aged care options that have been described by the Royal Commission into Aged Care Quality and Safety as lonely, unhappy and powerful.
With 80% of older Australians wanting to remain in the current homes, according to a survey by Roy Morgan for the 2020 Royal Commission, Alpha Support at Home hopes to cut through with a blunt proposition of helping people stay out of nursing homes.
I have been working in aged care homes for over 14 years now and I found this advert absolutely offensive and untruthful.
It is hurtful and very disheartening to even think that someone could even produce such a story
[Edited by Mumbrella]
Loved this add.
Great commercial with a humorous angle
This commercial needs to be banned. Aged care homes are unavoidable for so many elderly. Everybody wants their loved ones to stay in their own homes for as long as possible but there comes a time where for the safety of our loved ones being in aged care is a necessity. There is already a bad stigma around aged care that has put fear into our elderly we don’t need absolutely offensive commercials like this to make that fear even worse. Yes there are some
Bad aged care homes around but there are also some very bad aged carers around as well. Our energy would be better spent on trying to make the care for our elderly top class regardless of if it is in aged care home or in their own home. Your commercial is disgraceful and you should be ashamed of yourselves.