Content marketing agency Enthral has appointed Sarah-Lucy Rice – who formerly managed consumer public relations at Car Sales – as senior publicity manager.
Rice has already started in the role, and will be responsible for creating earned media strategies.
Rice has worked for News Corp, Car Sales, and Tennis Australia
“Sarah has a natural flair for storytelling, one of the best networks of media contacts and a real passion for securing earned media,” said Cameron Smith, Enthral’s managing director.
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“Sarah has her finger on the pulse, gets what it takes to generate genuine editorial stories and knows the people to help get them seen and heard at scale.”
Rice has worked as a PR specialist at News Corp Australia, Tennis Australia, the Australian Olympic Committee, Seek, and Car Sales.
“Enthral has a unique way of telling authentic stories and creating engaging content for some of the best brands out there, and I’m really excited about this next chapter of my career,” Rice said of her appointment.
Enthral’s clients include Mercedes-Benz, NAB, McDonald’s, Virgin Australia, Drinkwise and Air Niugini.