Rate My Agent launches first brand campaign via SDWM
Rate My Agent, a website that allows Australians to rate and review real estate agents, has launched its first brand campaign for consumers, via SDWM.
In the campaign video, reviews appear as speech bubble-shaped balloons that attach themselves to the arms of a real estate agent, elevating her until she begins to float away.
Rate My Agent CEO, Mark Armstrong, said it was the right time for the brand to launch its first consumer brand campaign.
“It is the right time in Rate My Agent’s growth to really put us on the map with homeowners,” he said.
“People already use reviews for daily purchases – it makes sense to do the same for one of life’s biggest financial decisions. ‘Real Reviews That Help You Choose’ is exactly what we offer homeowners and this campaign will help us stand out in a busy media environment.”
SDWM founder Elle Bullen, said the brief was to capture the true power of local reviews.
“We illustrated this by bringing reviews into the real world,” she explained.
“Powered by people, reviews help the best agents rise to the top – literally – making it easy to find a trusted agent.”
An outdoor execution of Rate My Agent’s campaign
Media buying for the campaign will be executed by Match & Wood.
Match & Wood managing partner, Chris O’Keefe, said: “We loved the challenge of working with Rate My Agent from the earliest stages of the campaign through to launch, and we’re excited for consumers to see, hear and interact with the campaign over the next few months.”
The campaign can be seen across radio, outdoor, social media and digital.
Credits
Rate My Agent
CEO: Mark Armstrong
COO: Michael Davey
Marketing Consultant: Jonathan Pangu
Online Media Consultant: Francesco Greco
Creative Agency: SDWM
Creative Founder: James Orr
Creative Founder: Elle Bullen
Design Founder: Jake Turnbull
Business Founder: Jarrick Lay
Copywriter: Sebastian Covino
Art Director: Joel Wyatt
Designer: Bella Plush
Project Coordinator: Caterina O’Brien
Production Company: Airbag
Media Agency: Match & Wood
Managing Partner: Chris O’Keefe
Managing Partner: Lyndelle O’Keefe
National Communications Director: Michael Wretham
Communications Manager: Lucinda Kitney
