Entries for the 2020 Effie Awards are now open
Entries for the 2020 Australian Effie Awards are now open.
The announcement:
Call for Entries for 2020 Australian Effie Awards Now Open
The Communications Council has announced the Call For Entries for the 2020 Australian Effie Awards is now open, with the closing date set for Thursday 16 April.
Now in their 12th consecutive year, the Effies celebrate the effectiveness of creative communications, recognising campaigns that can demonstrate outstanding measurable results.
Following an extensive review of the awards, a new ‘Challenger Brand’ category has been introduced this year. The new category recognises brands/businesses (smaller, existing, new, or emerging) that are making inroads against big, established market leaders, taking on ‘sleeping giants’ or moving into a new productive/service field beyond their current category and set of competitors to tackle a dominant market player.
In addition, the ‘Small Budget’ category has been split into ‘Micro Budget’ (campaigns with budgets under $100,000) and ‘Small Budget’ (campaigns with a total budget between $100,000 and $500,000).
Full details on the category changes can be found on the official entry page at effies.com.au.
In all, there are 26 categories to enter. An entrant may select only one category from List A but there is no limit to how many categories are selected from List B for each campaign, as detailed below.
Source: The Communications Council press release
